The 10 Most Expensive Domains Ever

#10 VIP.com
Sold for: $1.4 million in September 2005
Bought by: Leisure and Gaming
Sadly this isn’t a website dedicated to that awful Pamela Anderson show of the same name, it’s a gambling website. For just $1.4 million it wasn’t much of a gamble either.

#9 CreditCards.com
Sold for: $2.75 million in July 2004
Bought by: Austin
Considering natural SEO and a strong link campaign can get a site listed for ‘credit cards’ $2.75 million might seem a bit steep, but as the revenue generated from the loans industry is so huge the high outlay on the domain has more than likely paid for itself.

#8 Wine.com
Sold for: $2.9 million in September 1999
For this sort of money you’d think they’d actually be trading globally, alas you’d be wrong. Wine.com sells only to the US market. Something of a missed opportunity there as I do believe some European countries are quite partial to a drop of wine.

#7 Shop.com
Sold for: $3.5 million
Sounds like a great domain name, but be honest, who’s ever bought from here? When you shop online you use sites like Amazon, eBay or Play. The domain names aren’t important when compared to the branding, link building and SEO.

#6 AsSeenOnTv.com
Sold for: $5.1 million in January 2000
At over $5 million I question the wisdom of this one. Bought at the height of the .com boom this was a lot of money for a very long domain name that is nothing more than a marketing slogan. If this comes up for sale again expect the owner to lose a considerable amount of his money.

#5 Beer.com
Sold for $7 million
Again this is a lot of money for a domain that won’t generate that much type in traffic. Primarily a lads’ site, beer.com is aimed at the Internet’s biggest user base.

#4 Diamonds.com
Sold for: $7.5 million
Guess what they sell? Not to be confused with a motor insurance company for women. Considering the high ticket price on their stock this is potentially a good price for such a prestigious domain name.

#3 Business.com
Sold For: $7.5 million in 1999
The former Guinness World Record holder for the most expensive domain name ever; business.com, sold back in the .com boom era of the late 90’s. After the crash in 2001 it was expected that no domain would sell for a greater amount. The predictions proved inaccurate.

#2 Porn.com
Sold for $9.5 million in 2007
Personally I’d have thought this one would have gone for more in a time of renewed Internet speculation. I don’t know what’s on this site, I’ve never looked ;)

Finally, the most expensive domain ever is…

#1 Sex.com
Sold for: $11 - $14 million (disputed reports) in January 19th 2006
Bought by: Escom LLC
It had to be didn’t it? The most expensive domain name ever changed hands in January 2006 for an estimated $11 million, although some reports put that figure as high as $14 million. The type in traffic alone makes this domain worth the cash.

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